Leaders in Conversation with Anni Townend

Anni Townend in Conversation with Jacynth Bassett, Founder of The Bias Cut

November 04, 2020 Anni
Leaders in Conversation with Anni Townend
Anni Townend in Conversation with Jacynth Bassett, Founder of The Bias Cut
Show Notes

Tackling ageism in fashion with Jacynth Bassett, Founder of The Bias Cut

In this podcast, Anni talks to female entrepreneur Jacynth Bassett, founder of The Bias Cut, the first age inclusive online fashion boutique, launched in 2016.

A journey to age inclusivity and empowerment
Having studied Law at university, Jacynth realised it wasn’t the right path for her and wanted to carve out a career she could be passionate about. While drawn to the world of fashion she recognised how the industry alienated people in her mother’s generation who often face discrimination and generally a lack of recognition and respect. She became increasingly determined to fight ageism in fashion, and The Bias Cut was born. 

'Ageism is Never in Style'
As a pioneer and champion of inclusivity and diversity, Jacynth is on a mission to empower women of all ages to feel more confident and to raise more awareness of age-based discrimination. She launched the movement and community Ageism is Never in Style which has thousands of online followers and has branded badges and face masks people can wear to show support.

Explaining how fashion has the ability to build confidence, collectively and individually, she tells Anni: “I think it's really important to recognise the power of clothes and the importance of diversity and inclusivity in the fashion industry, because it's about identity, self value and worth. If you're not represented, then naturally you're going to feel you're not as worthy. 

"I think the fashion industry has a responsibility to encourage and to champion diversity and inclusivity and to offer clothes that will allow women of all ages and shapes and sizes to feel good about themselves.”

Listen and discover the full story
Listen to this uplifting and inspirational podcast for the full story about The Bias Cut. Jacynth also reveals her motivations and inspiration, the values that are closest to her heart, current initiatives in the community, and her journey as a young female entrepreneur.

Find out more about The Bias Cut and browse the range of age inclusive fashion on the website: thebiascut.com